Especially among companies in the New Economy, the sharing of processes and insights has become an integral part of the corporate culture. Instead of keeping their insights to themselves, they use their own platforms or already established ones, such as medium, to provide insights into the progress of various projects.
In addition to talks and podcasts, internally developed processes and tools are made available to the community as open source. This mindset is certainly one reason for the rapid development of the tech industry in the recent years. The democratization of information acts as a catalyst for innovation. Of course, this development is not altruistic.
As a result, companies are building a close relationship with users and customers. They are always in contact with a community that provides them with valuable, well-frequented feedback and actively participates in their ideas. This saves valuable time in the development of new ideas and products. Also, it is a way to prove its up-to-dateness in a rapidly changing world that is essential today for recruiting capable personnel. This highlighting of processes is certainly related to the growing opportunities to provide online content.
The digital agency Norgram co-developed not only the IKEA online platform SPACE10 but also the creative network site TheDots.The co-founder and our interlocutor Mathias Normark came to the realization that only someone who reveals something about himself and opens up, has the chance to really draw valuable conclusions about his own work.