HalloBasis looks for long-term partnerships

HalloBasis is open to learn something new

HalloBasis

Designing for Community

HalloBasis

How do you design a brand and its development process for a company's engaging culture?

OSCAR is a management consultancy and at the same time a platform for personal growth. OSCAR changes perspective, so perspective changes you. What's special about this company is the young workforce, which identifies strongly with the corporate culture and the brand.

Visual Identity

HalloBasis OSCAR Consulting Webdesign

Website

HalloBasis OSCAR Consulting Spatial Design

Spatial Design

Content Creation

»

Today we differ significantly from the student consultancy that we’ve been many years ago. [...] For this reason, it was time to design our corporate design according to these values and competencies.

«

Lorna Lenzen | oscar.de

Visual Identity

One goal of the redesign was to build a bridge between the current requirements and the origin of the brand. The visual anchor of the appearance - the logo with its optical illusion - was formally adapted to the newly developed slogan ›Changing Perspectives‹. Furthermore, the brand was redesigned to correspond to the energetic and self-confident culture. Therefore we have developed an online style guide so the team can maintain and develop the new brand itself.

OSCAR Consulting Logomark
OSCAR Consulting Employee on PC
Posterwall Typography
OSCAR Consulting Businesscards
OSCAR Consulting Stationary
OSCAR Consulting Website Worker on Tablet

Website

The website was designed to be a rich information platform for OSCAR's three major topics: company, consulting and careers. These areas are clearly distinguished from each other by the three primary colors. The off-white as neutral color for the company itself, the classic blue as the color for consulting and the energetic green as the color for careers.

OSCAR Webdesign Responsive Mobile
OSCAR employee working on PC
OSCAR Consulting Chat Contact Person
OSCAR Consulting Website Digital Now
OSCAR Consulting Spatial Design

Spatial Design

The aim of the spatial design was to use very simple means to bring the new brand to life and make it present in the office itself. In addition, the typographic motifs convey the special corporate culture to both employees and customers in OSCAR-typical jargon.

OSCAR Consulting Posters
OSCAR Consulting Poster Design
OSCAR Consulting Spatial Design Posters
OSCAR Consultancy Spatial Design Poster
OSCAR Consulting Poster Design
Employee leaving the room
OSCAR Consultancy Spatial Design Poster
OSCAR Consulting Poster Design
OSCAR Social Media Topics Editorial

Content Creation

Social media plays the central role in everyday communication at OSCAR. Instagram in particular is used to recruit new talent and to offer a look behind the scenes at OSCAR. For this we have developed editorial formats, an image pool and simple templates that make it easy for the social media team to regularly create authentic content that is on-brand.

OSCAR Content Girl laughing
OSCAR Content
OSCAR Content
OSCAR Content
OSCAR Content

Get to know the great people over at OSCAR Consulting and their unique business culture.

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We help people, brands and organizations to design the communication with their environment. The core of our work is always to create a basis for sustainable relationships and to build community.

Topics:

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HalloBasis Marken des Jahrhunderts Branding Trophy

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Self Initiated Think Talk Work

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Die Geilen 1000 Titel

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Kau & Schluck Der Gastro-Podcast (soon)

What We Do →

What We Do →

What We Do →

What We Do →

What We Do →

Strategy

The foundation of our work is to understand you and your challenges. For us, this means: listening, learning and analyzing. This is the only way we can set common, sustainable and value-creating goals. This strategic and conceptual work is essential for a goal-oriented design.

  • Research and Analysis
  • Input and Insights
  • Values, Mission and Positioning
  • Brand Architecture
  • Naming
  • Guidelines

Design

Design is a powerful tool. It helps us to authentically express your identity. It has an internal and external effect. Design organizes and structures your content, making it more accessible. Holistic and long-term thinking, design becomes a company value for you.

  • Visual Identity and Design Systems
  • Webdesign
  • Web Development
  • Graphic- and Editorial Design
  • Stationary
  • Print Production
  • Spatial Design and Signage

Content

Communication becomes sustainable and valuable when it contributes something of relevance to topics. In order to excite your target group for your topics, you need content that both informs and inspires. It's equally important to understand the context and use the right channels.

  • Art Direction
  • Photography and Video
  • 3D Visuals
  • Motion Design
  • Tone of Voice
  • Copywriting
  • Social Media Concepts

How We Do It →

How We Do It →

How We Do It →

How We Do It →

How We Do It →

We love to partner with ambitious and visionary clients. Our approach is driven by curiosity for your tasks and passion for our craft. We have high demands on our own work. That’s why we promote and demand an honest and constructive dialogue throughout our shared process. Together we're going new ways, question conventions and therefore we'll always learn something from each other in the process.

Let's start a project together. We are always happy to discuss opportunities. Just write us an email or give us a call.

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