2023 has been an eventful year for HalloBasis. We finally found our base in Frankfurt am Main. Our profile as a design studio for brand, digital and content has continued to sharpen. We were also honoured to serve as lecturers, sharing our experience and skills with a new generation of designers. Last but not least, we have had the opportunity to contribute to exciting and meaningful projects. None of this would have been possible without reliable, courageous and forward-thinking partners and collaborators. From the bottom of our hearts – thank you!
Projects
- 6x Visual Identity
- 5x Website
- 5x Visual Content Creation
- 4x Printed Matter
- 3x Event Branding
- 2x Fair Stand Design
- 1x Signage
Business Partners
- Aleri Solutions GmbH
- Cassini AG
- Cassini Consulting AG
- Hochschule der Bildenden Künste Saar
- Landesanstalt für Medien NRW
- PolyCare Research Technology GmbH & Co. KG
- Pop Up Music Productions
- Raiffeisen Waren-Zentrale
- Schlaraffenburger Streuobst gGmbH
- Sygnia Limited
- Team Schwiebbe Oster Zahnmedizin
- Wissel GmbH
Collaborators
- Anna Erdelen | Webdevelopment
- Max Isele | Product Photography
- Max Löffler | Illustration
- Matthias Gallo | Webdevelopment
- Morphoria | Branddesign
- Please Don't Touch | Scenography
- NOIE Studio | Interior Design
- Tim Maurer | Webdevelopment
- Verena Rosa Gräf | Copywriting
Q1 – Spring
At the beginning of the year, we delved into a familiar realm: sustainability. RWZ, one of the largest agricultural trading houses in Germany, entrusted us with crafting their sustainability report.
![RWZ Sustainability Report brochure cover mockup](https://cdn.sanity.io/images/pnakui45/production/139a49f24bc152038bb4e43af027a36e1d13bc33-1920x1280.jpg)
![RWZ Sustainability Report Overview Layouts](https://cdn.sanity.io/images/pnakui45/production/6318f1aaba56f534733df05aa9f9741345926f61-3840x2560.jpg)
![RWZ Sustainability Report iPad Version](https://cdn.sanity.io/images/pnakui45/production/0688ca3e9d07c9396b57a0f63a41ef9c8765cc47-3840x2560.jpg)
![test](https://cdn.sanity.io/images/pnakui45/production/2aa6bcac102226af734d7704bf177be87b96f378-1920x1280.jpg)
Simultaneously, we ventured into a new arena – culture. For instance, we collaborated with Please Don’t Touch, a fellow design studio specializing in scenography, in a pitch for the exhibition design for the Max Ernst Museum. Additionally, we shaped the visual identity and website for Rigythm, a series of jazz concerts in Switzerland, in collaboration with Timothy Maurer.
![Rigythm Logo with sublime](https://cdn.sanity.io/images/pnakui45/production/409983e5bb0f38f6765cc4579327951b06002cbf-3840x2560.png)
We've also been invited to the University of Mainz, our alma mater, to give a talk on our journey as a young design studio – or in other words, "How To Screw Up Successfully". We took this opportunity to start our recruitment campaign for the vacant position of digital designer.
![Johannes and Felix Speaking](https://cdn.sanity.io/images/pnakui45/production/5f24eb3ed90665e854c623251d7e18e5158306ba-4032x3024.jpg)
Q2 – Summer
Starting from the summer term of 2023, we kicked off teaching at HBK Saar. In our course titled "Digital Design for the Real World" students embarked on an exploration of how digital products can facilitate community engagement and address local challenges effectively.
![Cover of our presentations for](https://cdn.sanity.io/images/pnakui45/production/861fa351cee0b70d48939ea73778035b559664bd-1920x1280.jpg)
![Student looks at digital lecture plan on smartphone](https://cdn.sanity.io/images/pnakui45/production/70938a10ca2b63122058afc34bb93d5400baddc4-1920x1280.jpg)
![Felix and Johannes enjoying pizza with students after final presentation](https://cdn.sanity.io/images/pnakui45/production/6e2cf7f1e175e491ebaeddc5e599d82dd416ff73-1920x1280.jpg)
Meanwhile, the vision of our new office in Frankfurt am Main became clearer with the assistance of our friends from NOIE Studio. We aimed to create a space that not only serves as an excellent workplace but also offers the opportunity to host everything from exhibitions to workshops.
![Draft of new office layout](https://cdn.sanity.io/images/pnakui45/production/c01a1da2e6da719495b3e6e564e3d6fe763a3821-1920x1280.png)
![Draft of new kitchen](https://cdn.sanity.io/images/pnakui45/production/663dc8256b7efc31efbb2749d0d60da0f1ba5d6f-1920x1280.png)
We also had the pleasure of launching the new product brand SEMBLA, which we developed and designed in collaboration with our long-time client and partner Polycare. Check out the full case study.
Q3 – Autumn
As our annual field trip, we revisited the Dutch Design Week. Our appreciation for the socially driven and often humorous design approach of the Dutch design community never fails to leave us inspired. It always offers fresh perspectives and ideas across various design disciplines.
![Friend group sitting at a blue large table talking](https://cdn.sanity.io/images/pnakui45/production/6de28b1cc835d1604168a9ba03cd3a7b655f6e0c-4284x5712.jpg)
![Thao and Pauline standing in a colorful room](https://cdn.sanity.io/images/pnakui45/production/541f97ed5bae3d907ea1ebf58ab673858895e2ee-3024x4032.jpg)
![Real life facefilter glasses](https://cdn.sanity.io/images/pnakui45/production/5c358c4b4337b0635d41959c50cfe2bed3e61618-4284x5712.jpg)
![Felix with self made flower chain](https://cdn.sanity.io/images/pnakui45/production/e03304fd5ccdf060d425938118b3bd1ef9866632-3024x4032.jpg)
![Pauline and Bastian on a Swing](https://cdn.sanity.io/images/pnakui45/production/faaf3eca6f1553957363242e397cdbaa7d22a1d4-3024x4032.jpg)
![Johannes and Felix sitting](https://cdn.sanity.io/images/pnakui45/production/2a92fba9fd4a617eafc485047eebb8e13199686c-4284x5712.jpg)
![Colorfull Poncho](https://cdn.sanity.io/images/pnakui45/production/16cf40e77aa82217154359a39719d08a2379b99c-3024x4032.jpg)
![Graduate Exhibition Eindhoven Car](https://cdn.sanity.io/images/pnakui45/production/c261c3401be34a585e8306c4fcf0cf3dd190e244-3024x4032.jpg)
![Johannes sitting in front of Screen](https://cdn.sanity.io/images/pnakui45/production/1c59d79f0e3381a09e70e8908c086175d5bc6e5b-3024x4032.jpg)
![Groupphoto](https://cdn.sanity.io/images/pnakui45/production/484e6cfd79fe4fb2855043b638a78cf68a1541ce-3024x4032.jpg)
![Delicious food on a table](https://cdn.sanity.io/images/pnakui45/production/988faa5e455b6870566ea19c497000afe939ab12-3024x4032.jpg)
![Pauline sitting on a table](https://cdn.sanity.io/images/pnakui45/production/701483a950ed79b22a5b149a91f5e7342f49bb98-3024x4032.jpg)
![Thomas attaching stickers](https://cdn.sanity.io/images/pnakui45/production/18ecedd76191334fa9f776735e4b92bb9d28752e-3024x4032.jpg)
![Pauline and Thao looking at a table with gras](https://cdn.sanity.io/images/pnakui45/production/6b2d8b4c0f232f89c8aa5657c3d1347e5189b133-4284x5712.jpg)
![Johannes and Pauline standing in front of a table](https://cdn.sanity.io/images/pnakui45/production/7fb204e6015ed1d5fba4468110d39ea8a5717648-3024x4032.jpg)
![Pauline in front of scarfs](https://cdn.sanity.io/images/pnakui45/production/d7087ef4e4bccb39f9280f549f3928297e3de7c6-3024x4032.jpg)
![Thao holding drinks](https://cdn.sanity.io/images/pnakui45/production/e1ceb08d56bd153034de5e96408cf82ec284334f-3024x4032.jpg)
![Felix with motion tracking](https://cdn.sanity.io/images/pnakui45/production/7a519c62db7eeb77663fb64e1922f3dba2a9f191-3024x4032.jpg)
Furthermore, we assisted Schlaraffenburger, the orchard specialist unique in Central Europe, in making their brand and communication future-proof. This extensive strategic process encompassed everything from brand positioning to revamping their product range and from developing a contemporary digital presence to creating an extensive set of documentary content for their digital channels.
![Flyer to engage with community](https://cdn.sanity.io/images/pnakui45/production/20c5086af4e5b42e7280e4c886e99d01ca794736-3840x2160.jpg)
![Alex Vorbeck harvesting apples](https://cdn.sanity.io/images/pnakui45/production/547dd3a1dabb7ef78154c891e77a78be40a2b4bb-6720x4480.jpg)
Q4 – Winter
In the final quarter of 2023, our new office space began to take shape and form. After a lot of hard work, moments of joy, and occasional frustration, we were thrilled to finally set foot on our shiny floors.
![Axe in Wall](https://cdn.sanity.io/images/pnakui45/production/dad684db5f78169f5a4d270ae7e087f539f2becc-3689x4925.jpg)
![Felix and Johannes at work](https://cdn.sanity.io/images/pnakui45/production/528e9ebdade9af6ed2693183f77f2ef921bc5280-3024x4032.jpg)
![Dog at the Office](https://cdn.sanity.io/images/pnakui45/production/a281007340d1a762bc8d3655e6fe0adc488640b6-4284x5712.jpg)
![Felix taping of the floor](https://cdn.sanity.io/images/pnakui45/production/9ef17ce0f275a653e72b5c969110462ae639d451-4284x5712.jpg)
![Katha at the Office](https://cdn.sanity.io/images/pnakui45/production/a243f273afd83d125889232efe65b3c58de0bae7-4058x5418.jpg)
Towards the end of last year, we gave the corporate design of Wissel GmbH a facelift, focusing particularly on creating new product and process visualizations. Currently, we are collaborating with Matthias Gallo on implementing the new website, including the integration of an online shop connected to the enterprise resource planning system (ERP).
![Wissel Website Preview on Tablet](https://cdn.sanity.io/images/pnakui45/production/cd6ef3ba34bb6be89a3c69b27fd5fdc329ec0a61-3000x2001.jpg)
![Website Element Dropdown Wissel](https://cdn.sanity.io/images/pnakui45/production/76396ee1cc7aa94a0c88702a304068cb9ae60cbc-3840x2560.jpg)
In the second semester of our teaching at HBK Saar, we conducted a week-long workshop where students were tasked with bringing poster design to life through motion. Under the on-going theme of "Digital Design for the Real World" students explored the necessity of responsive design for various formats and different media.
![Johannes talking to students](https://cdn.sanity.io/images/pnakui45/production/25b68aa290455fc1d78e72ca4a1acc0c3c39d4a0-3024x4032.jpg)
![Student standing on a chair with a camera](https://cdn.sanity.io/images/pnakui45/production/875d225eb00428996a16a71c52ded1bb51c70d1b-3024x4032.jpg)
![Johannes talking to friends](https://cdn.sanity.io/images/pnakui45/production/27a38e1df5cc202050b66cff8c5f2373afd7a467-3024x4032.jpg)
![Student presenting](https://cdn.sanity.io/images/pnakui45/production/dfc3bf7a8e10834330eff76488030a7152641f66-3024x4032.jpg)
Finally, we want to share some first impressions of the results from our partnership with the great NOIE Studio. In exchange for redesigning our office, we redesigned their visual appearance and website. We created a unique three-dimensional wordmark that matches their holistic approach to interior design.
![NOIE Studio Business Card](https://cdn.sanity.io/images/pnakui45/production/460e98cd51f98030a58e3c75132e59adbff9960f-3840x2160.png)
What's Next?
The new year started off busy right away. We began our strategic and creative partnership with the South African financial services provider Sygnia. Additionally we're collaborating with HBK Saar on something that we have been contemplating since our Master's studies in Düsseldorf. We're hyped for an exciting 2024, new friendships, and bold projects aimed at making a positive change.
Let's Work Together →
Let's Work Together →
Let's Work Together →
Let's Work Together →
Let's Work Together →