What does it take for a corporation to strengthen its internal culture and encourage exchange between all its teams?
LECTURES/22 is the annual event that Cassini AG organizes for its four subsidiaries. It is about interdisciplinary exchange between all departments such as consultants, software developers and HR managers. This year's event took place at six locations across Germany. Lectures and entertainment were streamed from two main stages to the four other locations.
The Story
Due to the spatial division across the six locations, »Put Your Heads In The Cloud« was the chosen theme of the event. The cloud as a ubiquitous medium that provides knowledge everywhere and to which everyone can contribute. So for the event branding we designed a variety of abstract clouds that collide, symbolically exchanging ideas and energy. All in a relaxed and entertaining atmosphere.
- Matthias Berghoff | Project Owner
- Stefanie Nienhaus | Project Management
- Jennifer Jülicher | Project Management
- Pauline Gebauer | 3D Design
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We created abstract cloudscapes that broadened the horizons for the LECTURES/22 event. With CGI, we were able to bring the unseen to life. These abstract visuals inspired the guests to talk to each other about it and encouraged them to exchange their ideas.
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Pauline Gebauer, 3D Designer at HalloBasis
Means of Communication
Various digital communication channels were used to ensure efficient, resource-saving planning and execution of the event. In close coordination with the internal team and the event technicians, all the necessary communication materials and the design of the live stream were developed in just a few weeks.
- AV Medien Service | Event Technology
- evenTwo | White Label App
- Druckerei Zimmermann | Print Production
Wayfinding and Signage
In order to bring the story to life in the Cassini work:spaces across Germany, there was a simple signage system in addition to atmospheric animations. Part of the task was also a concept for naming the rooms – all in the spirit of »Put Your Heads in The Cloud«. Furthermore, two stages were designed, which were also the background for the live broadcasts.
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With the HalloBasis team, we were able to discuss concepts at eye level and benefit from new impulses, as well as count on a reliable partner in the area of implementation. Despite tight timing!
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Matthias Berghoff, Manager Culture & Organisation Cassini AG
Learn → Share → Reflect →
Learn → Share → Reflect →
Learn → Share → Reflect →
Learn → Share → Reflect →
Learn → Share → Reflect →
