How do you find a new visual language for a revolutionary technology in a very traditional field of business?
To drive circularity and empowerment, Polycare develops innovative construction technology. This enables sustainable and livable buildings for the future. Together we identified two main interest groups: Investors and the general public. By sensitizing the general public for the topic of »circular and sustainable construction« the goal was to trigger a pull-effect on potential investors.
To drive circularity and empowerment, Polycare develops innovative construction technology. This enables sustainable and livable buildings for the future. Together we identified two main interest groups: Investors and the general public. By sensitizing the general public for the topic of »circular and sustainable construction« the goal was to trigger a pull-effect on potential investors.
Visual Identity
Web
Printed Matter
Content Creation
Visual Identity
With Polycare we developed a simple vision for their sophisticated product: »The Future of Building Is Circular«. In conclusion their new visual identity needed to reflect simplicity and sophistication alike. To break with the usually very descriptive and technical design language of the building industry we added more human and inspirational visual codes. Together with their team in Namibia we made sure, that the new visual language resonates both with African and European markets.
- Andreas Kunsmann | Project Owner
- Dr. Gerhard Dust | Project Owner
- Robert Rösler | Project Owner
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Design and communication is a crucial part of our transformation towards a circular company. To reach our goals and to push the Polycare brand to the next level we needed a longterm strategic partner that is abled to answer our need for great analog and digital concepts and media.
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Andreas Kunsmann | COO of Polycare
Web
The digital representation of Polycare serves as the central information platform for all interest groups. The focus was to structure the huge amount of content and making it intuitively accessible. Therefore we created different levels of complexity: From a quick overview to in-depth details.
Investor Pitch
One of the most challenging communication tasks for an upcoming company is to convince investors to support their ambitious goals. In todays fast-moving world of startups, investors are confronted with endless investment opportunities. Therefore we wanted to slow things down and developed an outstanding high-quality print product – instead of a digital pitch deck.
- Druckerei Zimmermann | Print
Content Creation
Polycare’s field of work connects a broad range of topics. Our task was to find adequate and diverse forms of visualization, but all of which deposit the recognizability of the brand. So we developed a striking imagery which represents the simple yet bold mission. This is accompanied by schematic but playful 3D graphics which make the product understandable. Most importantly we created a style guide, that enables creatives like photographers worldwide to be on-brand, when they work for Polycare.
- Nicolas Schönberger | Video & Animation
- Sebastian Wolf | Photography Europe
- Pauline Gebauer | Renderings
- Nuka-Nuka | Photo & Video Namibia
To learn more about Polycare and understand the context of the project, feel free to click the link below to browse their homepage. Have fun!
Visit Polycare → →
