Which award honores a company properly that defines an entire industry in the long term?
Brands of the Century is a platform for traditional German companies and hidden champions. These representatives of their respective industry are inducted into a kind of ›Hall of Fame‹ and their success stories are told across numerous channels. This project was developed in collaboration with ›hauser lacour‹.
The new appearance focuses on recognition and differentiation in increasingly digital formats and media. The brand is confidently and unmistakably marked with RGB blue and the ›100-m‹ as the new symbol. The diverse field of application of design extends from social media to events to books.
The ›M‹ for ›Marke‹ in connection with the ›1‹ refers to the position of the brands that gather in the exclusive circle of the ›Brands of the Century‹. At the same time, the logo is reminiscent of a DNA loop that extends into the future.
Olaf Salié | deutsche-standards.de
Marken des Jahrhunderts is creating a series of podcasts with interviews with some of the most famous brands ›Made in Germany‹. Have fun listening to them on Spotify.Listen here
A high-quality synopsis was designed as the primary acquisition tool. An elaborate production process and the use of a special color created a unique visual and haptic experience.
The central element of the award ceremony is the trophy made of porcelain. Its dynamic rotation takes up the shape and meaning of the logo - constant development. A gold relief on the upper side underlines the value of this object.
The most important touchpoint for the general public will be the certificates that are placed on the products or in the marketing of the awarded brands. We have developed a responsive certificate system that always communicates concisely - whether digital or analog, large or small, simplified or dense in content.
Find out more about ›Brands of the Century‹, their offers, the application process and all award-winning brands 🏆. Have fun!Read more